Increase Website Income through Search Engine Optimization

seobestpracticeIf you have been wondering why some website owners are able to generate good income from their websites whereas many fail their attempt in becoming successful website entrepreneurs, mainly is because those who do not succeed fail to consider the importance of Search Engine Optimization (SEO) for their websites.

Keep in mind that when you do a search query on your favorite or preferred search engine is that you are looking for a particular thing with that search query of yours.  Those who are looking for something in particular will most likely be very much interested in the information or the products they are looking for.  This is why if you want to generate profit from the website that  you have, your website needs to show on the first few pages of search results to manage getting at least some decent organic traffic.

It is important to understand that organic traffic is literally what generates the most sales for even the most successful website entrepreneurs.  If you want to become successful with your online business venture, then you need to make your website search engine optimized for the niche products that you are selling.  Try to do some research on the keywords you may want to target.  There are tools that are available online that you can use such as Google AdWords which is a free keyword tool.  There are also paid keyword tools that are available, but the keyword tool of Google is fairly good enough, especially if you will not be doing a lot of research.

Once you have a keyword tool you can use, try entering your website to check what keywords your tool may suggest to you.  Once you have the list, try looking for a search term that has very low competition – ones that you may have a chance in achieving of getting in first page.

After you have gathered your list of keywords, get the services of an SEO company such as that of Edmonton Seo Services.  Contact them so the two of you can communicate regarding the services you are looking to hire them for.  Once the business deal has been completed, they will begin doing their magic in making your website visible to search engine crawlers and also in making your website search engine optimized.  They will also make certain suggestions which you can do with your website when placing content, tags, meta-tags, title, and permalink usage.  Within a few weeks, it is likely that you will begin experiencing increased traffic in your website that may potentially lead to some product sales.

Five High-Risk Home Insurance Customers

homeinsuranceriskHigh-risk home insurance customers are common.  In fact, you may even be one and not even know it.  It is not uncommon for insurance providers to raise red flags for these customers.

Are you the type who dreads the coming of monthly insurance payment? Do always complain about its cost with your other half?  Have you ever been denied coverage? Possibly, the reason for this is that you are a risky insurance customer without even knowing about it.

When insuring a home, the insurance actually has a lot to do with you than it will with the actual property you are insuring.  The premiums you get from home insurance are often evaluated the risks posed by the house and its owners.  Home insurance for homes along the Tornado Alley will tend to cost more due to the risk they have of tornados and strong winds.  Now, in regards to your case, if your insurance provider evaluates you as risky, then your premium will definitely spike up.

The lists below are common red flags for home insurance providers.  If you belong to this list, it is probably not the house you are insuring, but more like – you!

Low Credit Scorer

Customers with low credit scores will without doubt be risky insurance customers.  Your credit score is often a determining factor on the amount of premiums you need to pay.  More often than not, having a low credit score will mean that you have to pay higher premiums.

The truth is that the reason for this is simple: having a poor credit score will always signify risk.  Fortunately, you can actually improve your score in time by simply paying your monthly bills on time.  Also, make sure to stay out on other types of credit.

The Dog Lover

Dogs would not normally come as a threat for you, especially home insurance-wise.  Insurance providers on the other hand think otherwise.  A lot of insurance providers will not provide coverage when certain breeds of dogs are present because they pose as liabilities, I would suggest that you get a candian professional liability insurance instead since it covers the stuffs that a normal home insurance won’t cover.  Large and powerful dog breeds like akitas, Dobermans, Pit bulls, and Rottweilers are just some of the breeds that may elevate your risk on the insurer’s standpoint.

For other dog breeds, it may depend from the insurer’s standpoint.  If your pet has any biting or violent history, either you face higher premiums or that liability coverage will be denied for your pet.  While all dogs are not the same, even for same breeds, insurers on the other hand do not take these risks.  In 2013, the average payout claims for dog bites was around $28,000 as per Insurance Information Institute.

The Pool Owner

Purchasing a home with a pool may seem like big bonus on your part.  However, this is not the case for your insurer as swimming pools are always considered as liabilities.  From 2010 to 2012, there is an average of 5,100 pool-related injuries for children below 15 that were treated in hospitals.  During the same period, there were 390 pool-related deaths.  In other words, swimming pools are great liabilities.

The Procrastinator

If you are the type who delays having things fixed around your home, then you may be costing yourself serious money.  If you do not have things fixed around your home, you may be forced to pay higher premiums.

The Unlucky Homeowner

Even if you are a responsible homeowner who is simply unlucky, when you have a history of claims based on unforeseeable occurrences, your history will cause your insurer to think you are risky home insurance customers.  By making your property safe, such as the removal of dead branches that can cause damage to your property, you can avoid making any more claims that makes you a risky customer.

High home insurance premiums and getting denied coverage or insurance can be infuriating.  Then again, there are ways to avoid these and lower your insurance premium.  Doing some comparison shopping may help you find the lowest premium possible.  Different providers have different rules and factors in evaluating risk.  If it does not go well with one, try another and maybe they will provide you with coverage.

Take Action and Get Results

What is the main focus of your business? No matter what your market, the goal is to make money. In order to do that, some planning is needed.

Many people don’t take action because they don’t know what to do. That is in business as well as life. You know where you want to go but without a roadmap, you aren’t going to get to square one.

Knowledge is one of the great equalizers in our society. It’s who you know but also what you know that counts. Sometimes, you can outsmart someone with better contacts by simply using your noodle. If you want to be an entrepreneur, learn all that you can about the ins and outs of business:

* Business start-up
* Writing a business plan
* Website set-up
* Advertising
* Marketing
* Product branding

The more that you understand on the front end, the easier it is to formulate positive actions you can take to get results in your business.

So, what’s next? Well, since you are armed with the knowledge, it’s time to put that knowledge to good use. Most businesses need money to get started, even Internet businesses. The start-up costs are quite low with the latter, but you’ll still have to have some funds.

Nothing in business will just fall into your lap, so a bit of pro-action is needed. Go in search of what you need. Make a list. If it’s money, calculate exactly how much you will need plus a cushion to see you through to the first client payment. If it’s equipment, list that also.

Now, you have a place to begin. Talk to family and friends about your business venture. Host a gathering to present your business enterprise and see if they want to invest. If it’s a smaller venture, it could be as simple as asking your spouse if the family can spare the start-up funds.

Scour the Internet. There are tons of sites that offer free content and eBooks on various aspects of marketing. If you want to create a business website, check out reviews on website hosts and blog hosts. Join forums and business groups with similar interests and ask questions. A large part of the information you need to get your business off the ground comes at no charge – you just have to be willing to ask for it.

Before going further, consider what you have accomplished so far. Your business idea has taken shape in your mind and been translated into tangible efforts. You have your starting money, equipment, and resources to set up a website and begin marketing your product or service.

Now, implement what you have learned. You’ll encounter glitches along the way, but you have established relationships with other businesspeople to help you overcome them. Success in business comes in small steps. With every piece of knowledge and contact you make, another opportunity is born to help you move a step closer to your goal.

Losing Weight Can Be Fun – 5 Simple Activities to Get Healthy and Have Fun

Do you groan when you think of trying to lose weight and exercise? Most of us do! Unfortunately, for so many, the very idea of losing weight breeds negative thoughts and feelings. You may even feel as if it’s an impossible challenge.

After all, who wants to think of climbing on those machines in the gym for 30 minutes to take off the pounds? Or even worse, doing sit-ups at home. Yuck!

If losing weight has become a drag, you need to rethink your strategy.

You’ll be glad to discover that you don’t need to go to the gym to lose weight and get the body you want!

Here are five simple activities that will help you get healthy while having a blast:

1.    Play group sports. One great idea for losing weight the fun way is to play group sports. Next time, instead of dragging yourself to the gym and those dreaded machines, check out the recreation center in your area.

•    Start playing soccer, softball, volleyball, or basketball. With these activities, you’ll be burning off the calories while enjoying yourself at the same time!

2.    Go for a walk with your friends. Another great way to get active and improve your health is to start walking with friends. Meet during the week to take a brisk walk together, either in the morning before your day begins, during lunch, or in the evening after work.

•    Schedule your walk into your day as social time. While you’re walking, take time to catch up and chat with each other. This way it feels more like a social experience instead of exercise.

3.    Dance. Dancing is another great way to burn off mega calories while you have a great time. You’ll get your heart pumping, and you’ll enjoy an awesome total workout!

•    Take a dance class.
•    Go out to a nightclub where you can dance the night away.
•    Get some dance videos so you can dance at home.

4.    Beautify your yard or cultivate a garden. Gardening and yard work are both activities that burn calories so you can lose some weight. Planting flowers or vegetables, pulling weeds, raking, hauling dirt, and doing other gardening chores can really help you get in shape.

•    When you’re squatting, bending, and yanking out those weeds, you’ll be working muscles you didn’t even know you had!

5.    Play with your family. Even something as simple as playtime outdoors with the family can help you lose some pounds and stay healthy. Whether it’s running, Frisbee, or playing tag together, just having fun with the family can give you some much needed activity.

•    Visit a park and go hiking on the trails.
•    Climb a tree in your backyard.
•    Go swimming or skiing.

The possibilities are endless! You’ll have fun spending quality time with your family, and teaching your children a healthy lifestyle as well.

Although these activities are fun, regular activity and eating a healthy diet go hand in hand when you want to lose weight. You can’t count one weekend of gardening as your exercise for the week. Vary your activities for more fun, and do something to get moving every day.

Consistency is the key to reaching your weight loss goal.

As you can see, exercising and getting in shape don’t have to be boring or unpleasant. There are plenty of easy activities you can do to lose weight, improve your health, and have fun!

Self Improvement – 3 Effective Ways To Change For The Better!

Self help and self improvement are things we work towards throughout the course of our lives. If you are new to this process, you may get a little impatient at times, but do remember this – you cannot get your self esteem low overnight and neither can you get it alive and kicking in a day. So work towards self improvement patiently and diligently. Once you make it a habit to be good to yourself, you will slowly but surely begin to see a positive change in every aspect of your live, be it at home or in the office, be it a personal relationship or a professional one.

As adults we often become so accustomed to our negative ways of life that it takes more than just a simple one day effort to change that. More often than not, you will not succeed in your self help plan unless you make yourself outlines and guidelines to work within. Just like a business plan, it wouldn’t work if you go to step ten before you’ve completed step two. So, be patient and work through the different stages of self improvement at a steady pace.

We have to accept the fact that with whatever you wish to achieve in life, there is something that you would have to lose in the bargain. The good news is that when we want to achieve good things in life, we need to do away with the bad ones. If we are on a path where we are battling alcoholism, then we need to make sure that we keep our selves away from people and places that cause us to consume alcohol. Here are a few steps that define the stages of self improvement:

A. Defining your goals

B. Transforming your decision into actions that help you on your path to success

C. Keeping the goal always in sight

The third is where most people fail. Many people lose the willingness to remain on the path to self improvement after they achieve a minor success, or sometimes a minor failure. In the former case, they feel that they’ve done enough, and fall right back into the ditch they just got out of.

Self Improvement is not an issue that can ever be closed. The minute you lose control of your self help, you are right back where you started from. So keep your goals always in sight, and when you reach one goal, make yourself another positive goal to work towards. You need to look within and ask your self about what positive goals you need to accomplish for your life, and this should not be something that you stop asking your self after the first success.

Self Improvement – Focus On Your Mental And Emotional Side

Not everyone believes this but the emotional and mental aspects of a person, when combined, leads to better self improvement.

Emotions love to dominate our actions and reactions, even though we do not want it to happen sometimes. The society often see emotions as a sign of weakness, so people are used to putting them aside and focusing on the rational aspects more and more.

No matter how strict and logical you may be, you will always feel. One way or another, someone or something will get through you.

Positive emotions are a lifelong goal for many of us concerned about emotional health and self improvement. What is more important; the amount of money you made during your life or the times you laughed out of sheer joy?

People tend to put their positive emotions behind their negative feelings. This is one of the biggest problems that people come across during their lives.

There is no clear way to ignore a negative experience and try to replace it with a positive one. Life just does not work that way.

For example, when you were a child, if your goldfish dies, you would be heartbroken. Your parents will probably buy you another goldfish but the sorrow is still there.

Things get even more complex when you become an adult. A fight with your spouse the night before will affect your entire day. You will go to work angry, tired, and your mind will wander. On the way home from work you will not notice the sun shining and you would not be tempted to stop at a roadside stand to pick up some fresh fruits and vegetables.

All this because that one negative thought has contaminated the way you perceive the reality around you.

In this moment you will realize finding a safe place to relax your mind will do wonders for your emotional and mental improvement.

That place is relatively easy to find. It can be an actual place or an imaginary location. The best idea is to totally lose yourself in it.

Let us say you have a problem on your mind and it just would not go away. Go bowling. Do not know how? Just give it a shot.

Get caught up in the game. Your mind will drift away from the negative thoughts that dominated your last hours or days and start processing a whole new kind of information.

A safe haven can take many forms. It can be a song, a movie, even a person or animal. The main thing is allow yourself to get completely involved with this new activity.

You might still get flashes of the problem every now and then. Ignore it and get even more absorbed in what you are doing.

When the bowling game, the song, or the movie ends you will abruptly return to reality. You will probably want to retreat back to the safe place. Do not do it.

The safe place exists only as a helping hand, not as a solution to your life’s problems, may it be a small or big. It serves only as an escape route.

You will return from your safe zone with an increased energy level. You will feel better about yourself and gain more confidence. You will see that any issue can be resolved.

This is how a small escape from a harsh reality can increase your emotional and mental health. Try to do this often and you are on your way to better self improvement.

5 Things You Need to Know About Debt

These days everyone is looking for ways to reduce debt and save money. It is possible to wipe out your existing debt and learn how to live your life within your means.

Here are five tips that will help you on your way to debt free living:

1.    Stop using credit cards. One of the leading factors in the current economic crisis is people buying things on credit they cannot afford. The next thing they know, they find themselves unable to do anything more than make minimum monthly payments.

  • Minimum payments will keep you in debt because every month interest continues to accrue on your original balance. A $1,000 balance on a typical credit card can take 22 years to pay off if you make only the minimum monthly payments!
  • Don’t fall into the trap of credit card debt. Instead, avoid the hassle and expense by paying cash for the things you buy. If you want a big-ticket item, save the cash before you make the purchase. Only buy when you can afford to pay for the item in full before you bring it home.

2.    Buy luxury items with cash. We all have extras and luxuries we want, but using credit to get them is a dangerous path to take. You’ll get much greater enjoyment from the extras in your life when you pay cash, rather than ongoing monthly payments.

  • Nothing takes the excitement out of a new toy or nice vacation more than the large payments that strain your budget month after month.

3.    Create a realistic budget that includes debt repayment. The first step in gaining control over your debt is creating a workable budget. Rather than stifling you, a budget can bring you freedom! You’ll know where your money goes and you’ll set a spending plan so you can continue buying the most important things in your life.

  • Your budget should take into consideration all facets of your lifestyle, including housing, food and household items, utilities, savings, recreation and debt repayment.
  • If your budget doesn’t include room for debt repayment, there will never be enough money to pay off your debt. Take control of your financial reality by working with a realistic budget every month. Before long, you’ll see your debt diminishing while your savings grow.

4.    Seek the help of a professional credit counselor, accountant or financial planner. The best way to be sure you’re making sound financial decisions is to seek out the help of a financial professional.

  • Credit counselors, financial planners and accountants are experts in the areas of savings, debt repayment, investments and tax deductions. Implement each of these areas into your finances to eliminate financial strain and secure a stable financial future.

5.    Negotiate better rates with the banks or credit card companies. Many people assume they have no choice but to accept the interest and finance rates offered by their banks and credit card companies, but that isn’t always the case!

  • Talk to the people at your financial institutions. You may be surprised at how willing they are to budge.
  • If your credit is in good shape or you’ve made steady, progressive strides to improve it, you may be able to get lower interest rates on your debts.
  • You might also receive higher interest rates on your savings, giving you a double shot at eliminating your debt entirely and moving forward with your finances in a positive direction.

You can repair your debt problems and learn to avoid creating them in the future. These five steps will point you in the right direction and get you started on a new path to financial freedom and prosperity!

How to Use Self Hypnosis for Self Improvement

Self hypnosis is great as a tool for self improvement. When you learn self hypnosis, you may end up surprised at how easy it is to master, and at the same time it makes so many things so much easier.

Most people connect self hypnosis with listening to an audio file that is made for a specific subject such as stop smoking, loose weight etc. etc.

And I admit there is a lot of that floating around out there, but even though it may do the job in a lot of cases, this kind of self hypnosis for self improvement is made in ways that may not be best for every single individual.

To take an example, if you have a phobia and the self hypnosis mp3 or whatever it is, talks you towards what you fear, it could be an elevator ride to bring you down, it will end up not being able to create the needed relaxation, because you will be on edge just by the elevator being mentioned.

So how do you use hypnosis or self hypnosis for self improvement?

To achieve any kind of self improvement the self hypnosis session you go thru, should address and eliminate the negatives connected with what you want to achieve, and preferably create positives instead.

So to get the best kind of self hypnosis it should be designed individually for every person to benefit most from it.

In fact you would be best of if you created the session yourself.

That way you would have a self hypnosis session created exactly around the issues you wish to change, or self improve if you like, designed around the exact phrases that have meaning to you.

So to sum it up, you need to do self hypnosis on your own, in order to really accomplish lasting changes in your life.

Below here is a short overview of how you create and execute a self hypnosis session:

1. Create a list of goals ordered from the most important to the lesser important goals, and make sure to phrase goals that are measurable.

2. Make suggestions for yourself towards your subconscious mind, make them specific instructions on how to achieve each goal.

3. Make sure you sit in a place where you will not be disturbed, and work on relaxing yourself, mind, body and soul…

Imagine that with every breath you take in relaxation, and breathe out the worries and tensions of the day.

4. When you feel really deeply relaxed say out loud the hypnotic induction, tailored to you getting deeper and deeper relaxed, at some point you may forget to keep saying them to yourself, and that is ok, it means you are deeply relaxed, and ready to induce the positive suggestions from step 2.

5. Start repeating out loud, think, or play a pretailored sound file repeating your positive suggestions over and over for about 5 minutes minimum.

Try to do these 5 steps regularly, preferably you should do self hypnosis daily at the same time interval for best results.

After a couple of weeks measure your results towards your goals, and if you are not moving forward, rephrase the positive suggestions in order for you to keep moving forward towards your self improvement goals.

If you really want to learn self hypnosis to the core, you should buy a self hypnosis book that explains and guides you through the process.

I can strongly recommend The Ultimate Self hypnosis Course, it is thorough and comprehensive on the subject, and it will help you in achieving self improvement with self hypnosis.

Why a Good Diet is Necessary for Good Health

Although there are many things that affect your health, like genetics, activity level, and environment, having a good diet is one of the most influential factors. Having a good diet is essential for maintaining good health, although altering your diet can cause you to gain weight, lose weight, change your body composition, or lower your cholesterol level. You will need to decide what your health goals are and make sure that your diet is in line with those goals.

Although there are many reputed ‘miracle diets’ out there, most of these diets are not actually a good diet at all, and can be harmful to your body. A good diet allows you to get your daily fill of the proper nutrients so that your body can function the way it should. Many of these miracle diets cause you to starve yourself, even if you are eating something. It is not possible to survive only on foods like salad because you burn more energy by chewing the salad than you gain by digesting it. Diets that deprive you of nutrients only make your body weak and vulnerable to disease and other unwanted conditions.

The Atkins diet is a quasi-starvation diet that has drawn a lot of disciples and a lot of critics in recent years. Although some say it is a feel good diet, it does not promote good diet habits. The Atkins diet is a plan in which you cut your carbohydrate intake to nearly nothing, but you can eat anything else you want, which leaves meat and cheese as the majority of your feel good diet. Because of the lack of carbohydrates your body begins to burn fat for energy at a rapid rate, but critics claim that eating protein-rich food constantly will clog your arteries and eventually cause a heart attack or other heart problems, which means that these are not good diet habits. Many people who have used the Atkins diet claim that it is difficult to keep the weight off when they begin practicing good diet habits again. Like other starvation feel good diets, when you eat normal food again your body tries to prepare for the next time it will be starved by storing reserve energy in the form of fat.

Although there are many guides that will tell you how to take the extra pounds off and keep them off, these plans must somehow incorporate a good diet that is balanced. While eating chocolate cake will not help you lose weight, you cannot avoid it forever, especially once you are at your target weight. Unfortunately most diets require people to stay on them to maintain their weight, which isn’t realistic. These extreme diets create yo-yo dieters who become locked in a cycle of losing and gaining weight, never finding a happy medium. The key to keeping your weight at a healthy and normal level is to have a good diet that is balanced and can be maintained.

Some of the more frequently asked questions for eating healthy are listed below.

Everyone knows that an active lifestyle and eating well is the correct thing to do. Our bodies need good food as well as exercise to work at optimum levels. But many individuals battle with eating the right way and getting sufficient physical activity. Even more get blurred when it comes to the many subject matters that the mass media presents us and the incessantly changing selective information in regards to healthy eating habits, smart foods, as well as which particular exercise is best. We’ll cover some of those types of questions and furnish answers that have the potential to be of assistance to clear up the puzzle in regards to healthy living.

I have to seriously drop some weight. About how much can I realistically shed if I do various exercises for a half hour each day??

The vast majority of people’s bodies don’t lose greater than five pounds of body weight per week when put through a consistent weight-loss exercise routine. If you truly work hard at exercising, you might lose more in the first couple of weeks, but more often than not, weight loss stabilizes to five pounds a week and oftentimes, less. Shedding two pounds a week through the use of a consistent weight-loss exercise program is a realistic goal. Slow but sure wins the race and makes exercising become a habit in your own life.I’ve heard about runner’s “high”. Is this a true phenomena?

To some extent, people that increase their physical activity feel a mental change. A rush of endorphins, discharged by the brain when a person exercises or is active in a physical way, results in this “high”. Naturally, the high is simply a common good feeling as well as a lift in mood, and no comparison at all such as becoming high on substances that are illegal. The lift in good feelings from getting exercise is one that doctors recommend as well as encourage as well as endorphins have the potential to stave off periods of the blues and depression.

Frequently, I eat at my home computer, however my gut instinct says that this isn’t very healthy for me. Is there a healthier way for me to eat?

Setting aside the time to sit down for meals is all-important. Concentrating on mealtime averts the manner in which individuals can slowly stop eating excessively without recognizing the amount they’re eating. If you sit down as well as concentrate on your meal, you’ll eat in a slower fashion, that assists your mind and body recognize the point at when it becomes full. Regardless at what location you are having lunch or dinner, regardless of whether you are at the computer, or at your desk, standing up, or even at the kitchen table, you should pay attention to what your body is telling you as well as discontinue eating when you get the sensation that you have had enough food.

I am pregnant as well as eating all the time. Am I going to gain a lot of weight?

Being pregnant has a tendency to heighten the appetite, as a woman . The foods you select to consume when you are pregnant as well as how you’ll eat them is significant. You may have a strong hunger for specific foods, yet there’s no need to overindulge. Gratify yourself in reasonable servings, and do make sure to select foods that are healthy insead of less nutritional ones. Eat on a day to day basis moderate servings of good food frequently as well as consume healthy snacks handy – a hungry stomach begs for fats as well as foods that are high in salts.

Which exercise style is best?

There are many assorted methods to exercise and it is hard to articulate that one type is more effective than the other types. What is significant is that you’re physically active. Whether you get your exercise requirements by playing sports each week or by performing Pilates or weight training it makes no real difference. If you’re looking to develop muscles or strength, assorted types of exercise develop different things when it comes to your body. A physical trainer has the ability to furnish you effective advice when it comes to what type of activity you ought to select. Otherwise, if you just wish to stay in satisfactory shape, discover an activity or exercise you enjoy and have fun with.

Reasons Why The Sport Superstars Don’t Choke

Since the beginning of recorded history, stress has been with man. Even the earliest caveman daily faced the stress of simply surviving every day life. From seeking shelter to escaping predators.

Today even though our lives have changed drastically, stress is still with us – we’re just stressed about different things. Some of us are worried about our financial future or the stress of being out of work. Others, who have a job may be facing stressful situations at work. Many people have health related problems and face the stress of dealing with  their illness. Or you may have a marriage that is so filled with stress that it is barely surviving. If you have kids, they could be facing the stress of dealing with bullies at school. Stress is all around us, and always has been. Those who survive are the ones who find productive ways of dealing with stress instead of capitulating to it.

Researchers and scientiests have well documented the effects of stress on the body and mind. Experts in stress management know that trying to eliminate stress from a person’s life is not only futile, it’s arguably not even desirable. So they concentrate on managing stress instead. But why is it that some people thrive under stress and others, in a similar situation, will collapse from it?  There are a couple of reasons why, but the main reason is that a large part of anxiety response is psychological. The first individual has learned how to manage his anxiety so well that he actually thrives under pressure. Likewise, a stress management expert will help you to achieve similar results.

Where does anxiety come from? There’s more than one answer. Many times the cause is a traumatic, life altering event such as losing a parent, losing a child, or losing someone  that you love. But, stress can also be the result of less dramatic life changing events such as moving to a new neighborhood, attending a new school, or starting a new place of work. But just about all forms of stress or anxiety come down to either loss of the familiar or anticipation of loss of the familiar.

In sports terminology, think of the term “choke.” A team starts a season with zero wins. They win one, two, three, and eventually 12 games without a loss. Now they’re expected to win. In fact a loss would mean that they’ve disappointed their families, coaches, and fans. Suddenly as they approach each game, it’s with a feeling of “tightness”, because now they HAVE to win. The next loss has not even happened and yet some of the team members are already feeling tightness. Since the loss hasn’t happened yet, it can only be attributed to anticipation of what will happen if the team does lose. So, in many high profile, high stakes, games you’ll see players dropping balls that they would normally catch with ease, missing goals that they would normally make in their sleep, and passing up shots that they would normally take. In other words, they’re choking.

Superstars, on the other hand, have leaned to manage and focus their stress. They won’t pass up a shot. They’ll insist on taking the shot. They’ll actually want the ball in crucial situations. They will love being in the spotlight in front of thousands, maybe millions of people. Same game, same situation, different player, different reactions.

The important thing to note is that this feeling of confidence or comfort is not related to skill level. Because, we all know people who have little or no talent in their field who are nevertheless filled with supreme confidence in their actions and abilities.